A ZARA fashion from design to production, logistics, until well into the sales process, probably only need two to three weeks time, faster than the competition by more than 10 times. When the new production reached 50% to 60% of book production, it sent to stores, the shelves after the first week if the poor performance, it will immediately withdraw frame, if selling well, in the next few weeks to complete the book production. This allows the company to respond quickly to consumer demand. And even hot models, do not stay in the store more than four weeks, in this regard so that the shop is always full of showcasing the latest fashion trends in clothing, on the one hand but also allow consumers to have a "over this village, not this shop" a sense of crisis, to create "hunger marketing" effect.Fiber masterbatch

Another point with industry rivals is different is that many retailers are willing to shift production to low labor cost areas of China and Southeast Asia to cut costs. But Inditex has the most manufacturing capacity is concentrated on the Spanish mainland, in order to be able to react quickly to fashion trends, so shop quickly Distribution.Fiber masterbatch

Today, Inditex leading "fast fashion" trend has swept the globe, such as Burberry, Hugo Boss, etc. have suffered a decline in market demand shock in the occasion of the luxury brand, ZARA, etc. end brands continue to maintain growth momentum. Even Louis Vuitton is still director Daniel Patrick also said, Inditex "may be the most innovative and devastating retailer worldwide."Fiber masterbatch

Bernstein Securities analysts believe, Inditex owns garment industry "best business model", the next five years will maintain double-digit earnings growth.Fiber masterbatch